The documents
In the order I'd read them.
The plan
read →Which specialism to pick and why, where your website stands today, how you compare to the firms winning this work, what happens over the next six weeks, and the costs.
How it could look
read →Three directions for the website, three families of logo, and the colours. This is the one I need a decision on.
The designs, live
open →The same three designs as real pages you can scroll, with a switch between the two specialisms — and your site today, for comparison.
The words we go after
read →What people actually search, what's winnable and what isn't, the numbers behind it, and the first twelve pages I'd write.
What Google looks for
read →Seventy-one things Google publishes that it wants from a website, how your site scores against each, and exactly what the build covers.
Your email, and the other pieces
read →What to do about email and what it costs, plus a plain explanation of the Google listing, reviews, analytics and everything else I'll set up.
Photographs
read →What a good photo looks like, what to avoid, and a shot list you can work through in an hour with a phone.