How it could look
Three directions for the website and three families of logo. Nothing here is final — this is so you can point at what feels like you. The words and the photographs matter more than any of it, but this is the part that decides whether someone trusts the page in the first second.
Front Door — established, warm, personal
A dark navy opener with a brass accent and a serif headline, then warm cream below. Reassuring rather than loud — it looks like a person who has been doing this for twenty years.
Plain English — direct, modern, built to convert
Heavy headlines, deep green, and the credit checker right there on the homepage. This one competes hardest for strangers arriving from Google, because it answers their question before it sells anything.
Case Notes — expert, editorial, quietly premium
Cream paper, charcoal type, burgundy accent, and real anonymised cases down the side. The most specialist-looking of the three, and the best fit if we later lean into landlord work.
Logos
Three families. Whichever you like, I'll redraw it properly so it stays sharp at any size — on a business card, in your email signature, and as the little icon in a browser tab.
1. The DB monogram
Your initials, with the D nested inside the B in two tones. It's classic without being stuffy, it reads instantly as you rather than as a house icon, and it scales down to a browser tab without falling apart — which is where most logos fail. Three colourways below; the mark is identical in each.
2. The keyhole O
The alternative worth a look before you decide. Your surname, with the O of BOURNE turned into a keyhole — it says "getting you through the door" without drawing a house, and nobody else in your market has anything like it. Where the monogram is classic, this is distinctive.
3. Also considered
Kept in case something here catches your eye. The door is the most literal — it's the thing you get people through; the key's teeth make a house; the houses version is there if we ever lead with landlord work; and the signature is the most personal of the lot.
Colours and type
Navy & brass
Established and warm. Goes with direction A.
Deep green & stone
Direct and approachable. Goes with direction B.
Charcoal & burgundy
Specialist and quietly premium. Goes with direction C.
One deliberate decision: almost every mortgage website in the country is navy blue and nothing else. Whichever we choose, a second colour is what stops yours looking like all of them.
What I need from you
- Which website direction — A, B or C. Say it in a word, don't overthink it.
- Which logo family — and if it's close, I'll do two proper versions and you pick.
- Are you David Bourne, or Bourne Financial Options? My advice is your name on the front, the company in the small print.
- Photographs of you. Separate note on what works — they'll do more for this than any logo here.